Currency Alliance

JUNE 11, 2017

More useful loyalty currencies are appreciated by more people and will bring the hundreds of millions of people who are rarely active in loyalty programs back into the fold – because they can accumulate more useful value across a much wider spectrum of places they shop.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Oracle

APRIL 8, 2021

Disney goes deep on customer insight. Disney Movie Insiders is the loyalty program for Walt Disney Studios, spanning Marvel and Star Wars to Pixar films. One of its key benefits (and a key benefit of all member experiences) is the discovery of customer insight to deliver a better customer experience.

Loyalty Programs 52

Loyalty Programs Loyalty Customer Relationships Rewards Programs 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. More money, fewer monies.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. A useful set of segments might include: For Travel. For Retail.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Kitewheel

MARCH 25, 2019

For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program. Connect channel activities and customer experiences.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

NOVEMBER 14, 2019

Constraining collaboration only constrains your ability to engage and capture insightful data. Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Qualtrics

APRIL 22, 2020

People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. Building future deals and packages — with the insights that conjoint provides, you can gauge the price sensitivity and price elasticity of various offerings. Hospitality.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

Currency Alliance

JUNE 19, 2019

Looking beyond transactional rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. Such data points imply who is traveling frequently, who is susceptible to an upgrade offer, and the extent of their personal or business excursions.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Sparse claims that the model is dead are severely misinformed. Unfulfilled promises.

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Actually, they could profit from it handsomely.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

SmartKarrot

APRIL 20, 2022

Rewarding prospects in the form of free product trials makes it easier to sell it to them. Gain actionable insights to enhance business strategies. The success or failure of loyalty programs tells a lot about the product, service, and customer behavior. Every minor detail of the loyalty program must be documented.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

SurveySparrow

SEPTEMBER 25, 2020

Loyalty programs provide that much needed push. . Use the help of a rewards program tool that makes all of this integration possible. By putting your happy customers into a loyalty program, you can also use information about them and feedback from them to understand them better.

Sales 59

Sales Loyalty Programs Feedback Net Promoter Score 59

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. A superb example of a program getting this right this is Virgin Australia’s Velocity program. This seems fair.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck. Maintain competitive edge. Consider AI.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58