Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

OCTOBER 25, 2023

Key training areas include: Understanding CRM Tools : Navigating and extracting relevant customer insights and data. Feedback Collection : Using CRM to gather and act on customer feedback. Loyalty Programs : Engaging customers with rewards, exclusive offers, and personalized deals.

Exceptional Customer Service 52

Exceptional Customer Service Retail Customer Service Social Media 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CSM Magazine

DECEMBER 8, 2022

After having an amazing customer experience, 88 percent are likely to make a repeat purchase, 82 percent are likely to recommend to friends or family, 68 percent are likely to join a loyalty program, and 63 percent said they are likely to write a positive review.

Retail 52

Retail Customer Experience Loyalty Programs Omnichannel 52

Currency Alliance

MARCH 5, 2019

These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces. What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

SEPTEMBER 5, 2018

But the model generally leaves too little for the program to finance worthwhile rewards for all but the most frequent customers. Virgin Red – highly commended at this year’s Loyalty Magazine Awards[ix]- could have cost around $0.6m[x], This is a big part of why Plenti failed. Unfulfilled promises. Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36