Forrester's Customer Insights

AUGUST 4, 2021

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

Loyalty Programs 64

Loyalty Programs Loyalty Customers 64

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

Teletech

NOVEMBER 5, 2014

For many businesses, one of the most significant benefits provided by a loyalty program is tracking the purchases made by individual customers over time. This generates what you might call "longitudinal customer insight." There’s more… To read the rest of this blog posting click here. roi loyaltyprogram'

Loyalty Programs 60

Loyalty Programs Loyalty Insights ROI 60

Forrester's Customer Insights

APRIL 17, 2020

It’s no secret that shoppers love retail loyalty programs. When executed well, loyalty programs deepen customer relationships, drive business results, and even create brand differentiation. For instance, Ulta’s loyalty members account for more than 95% of total revenue, Nordy Club […].

Loyalty Programs 36

Loyalty Programs Retail Loyalty Customer Relationships 36

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. The major difference is because of the businesses’ approach to the customers. .

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Forrester's Customer Insights

MARCH 25, 2019

Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. Loyalty programs are a hot commodity – and I mean commodity: it’s incredibly hard for brands to maintain a differentiated program. We’re not surprised. Our data shows that […].

Loyalty Programs 42

Loyalty Programs Loyalty Brands Marketing 42

Retently

APRIL 5, 2024

Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling. A comprehensive CRM database can be instrumental in understanding customer needs, providing added value, and reducing brand switching.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Forrester's Customer Insights

OCTOBER 15, 2018

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.

Loyalty Programs 39

Loyalty Programs Loyalty Consumers B2C 39

Forrester's Customer Insights

MARCH 10, 2015

Such fixed, one-dimensional frequent-buyer programs do not create deep connections between the brand and its target customers. Chinese enterprises must revamp their loyalty programs and use digital to introduce more experimental rewards throughout the customer life cycle. Customer Insights'

Loyalty Programs 38

Loyalty Programs Loyalty Customer Retention Customer Insights 38

Forrester's Customer Insights

MAY 7, 2018

Now, Amazon Prime isn’t like other loyalty programs you see in the marketplace. A few weeks ago, Jeff Bezos revealed in the annual shareholder letter that Amazon Prime now has over 100M members. But even more noteworthy than its size is its revenue impact. In 2017, Amazon shipped more than $5B items through Prime.

Loyalty Programs 32

Loyalty Programs Loyalty 2017 Customers 32

SurveySensum

AUGUST 1, 2023

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? Personalization at Every Touchpoint: Implement personalization across all touchpoints of the customer journey, including website interactions, emails, mobile apps, and in-store experiences.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Forrester's Customer Insights

SEPTEMBER 10, 2018

we were excited to have our colleague, Principal Analyst Emily Collins join us to talk about loyalty programs, and their influence on customer experience. Loyalty programs started 30 plus years ago in the airline industry, as a reaction to deregulation. In Episode 154 of CX Cast (subscribe!),

Loyalty Programs 22

Loyalty Programs Loyalty Airlines Customer Experience 22

SurveySensum

DECEMBER 22, 2022

A VOC program helps you achieve the following. Actively listen to your customers. Gather comprehensive customer insights from multiple channels . Launch a customer loyalty program. Enhance customer experience . Actively listen to your customers . Well, its customers demanded it. .

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

Forrester's Customer Insights

MARCH 30, 2018

The draw of loyalty programs and their potential for better savings and experiences is universal: Forrester’s data shows that nearly three-quarters of online adults in China, France, Germany, the U.K, belong to at least one loyalty program.

Loyalty Programs 24

Loyalty Programs Loyalty Consumers Marketing 24

Method:CRM

JULY 11, 2022

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.

Customer Experience 92

Customer Experience Customer Journey Mapping Loyalty Programs Omnichannel 92

SurveySparrow

FEBRUARY 22, 2024

Providing this level of flexibility ensures that customers can provide feedback through their preferred channels. As a result, it increases the likelihood of engagement and gets more complete customer insights. They offer 1000+ survey templates that you can use or customize to your needs. They are as follows.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

Optimove

JUNE 22, 2020

This is just one methodology ( with three more to download ) that demonstrates how marketers can easily use Optimove to discover customer insights, test their hypotheses, and optimize their CRM campaigns. Using Loyalty Data to Power Customer Retention and Reactivation.

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52

Currency Alliance

JULY 16, 2020

Achieving this is not a mystery – the key is understanding a customer’s propensity to respond to various offers based on lifestyle preferences and segmentation. A common method to enhance customer understanding is partnering with other companies through loyalty programs. It may, or may not be yours.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

Optimove

JUNE 22, 2023

Perhaps the most compelling use-case for beacons, however, is that they enable brands to capture invaluable customer data as they move around a physical location in real-time; where do they spend most of their time in-store? ” Loyalty programs : Geofencing can be used to reward customers who frequently visit specific locations.

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

BirdEye

NOVEMBER 20, 2023

Yotpo Yotpo leverages customer reviews to boost referral efforts. It offers features like visual marketing tools and loyalty program integration to enhance the customer experience. Genius Referrals Genius Referrals lets you craft referral programs to match your business and keep tabs on referrals spreading far and wide.

E Commerce 63

E Commerce Marketing Multi-Channel E-support 63

SmartKarrot

JUNE 3, 2022

In this article, we will discuss everything you need to know about customer insights and how they can be utilized to attain customer delight. This article will cover – What are customer insights? Why are customer insights important? How to collect quality customer insights?

Customer Insights 10

Customer Insights Insights B2B Loyalty Programs 10

Optimove

DECEMBER 28, 2023

Enhance customer engagement by leaving rule-based orchestration behind and leveraging AI for decisioning to focus on building deeper and more meaningful relationships with your customers. Invest in customer engagement strategies, such as loyalty programs, email marketing, and social media engagement, to keep customers coming back.

Marketing 69

Marketing 2024 Social Media Download 69

Forrester's Customer Insights

FEBRUARY 19, 2021

Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Programs like this saturate the market even when retaining customers and earning their loyalty is more important than ever. Does it sound familiar?

Rewards Programs 31

Rewards Programs Loyalty Loyalty Programs Engagement 31

Currency Alliance

JUNE 1, 2020

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. The customer shares information and gives the brand permission to communicate in exchange for better experiences and value. They don’t use the data that customers provide. Ways to build perceived value.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Method:CRM

JULY 11, 2022

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.

Customer Experience 52

Customer Experience Customer Journey Mapping Loyalty Programs Omnichannel 52

Customer Bliss

JUNE 6, 2018

Before joining Hertz, Eric spent time conducting traditional market research work and realized he had a passion for customers and how we treat them. He also built an NPS program at Avis Budget Group when he was the VP of Customer Insights & Experience.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Forrester's Customer Insights

FEBRUARY 20, 2015

Many companies think they've solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs -- the majority of which are ruled by points, discounts and financial rewards. Traditional approaches to loyalty don't cut it anymore.

Loyalty 48

Loyalty Loyalty Programs Customer Insights Insights 48

Forrester's Customer Insights

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Loyalty 33

Loyalty Loyalty Programs Brands Customers 33

ChurnZero

APRIL 12, 2022

Lead the creation of new Customer Success initiatives. Secure funding to invest in technology that tracks and supports a boost in customer experience. Spearhead efforts to collect and analyze customer insights. Customer-centricity is an important factor in customer loyalty and retention.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Touchpoint Leadership 98

Forrester's Customer Insights

SEPTEMBER 14, 2022

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Loyalty 26

Loyalty Marketing Loyalty Programs Customer Insights 26

SurveySensum

MARCH 24, 2023

A chance to EARN loyalty points Invite your customers to your loyalty programs and give them loyalty points when they successfully fill out the survey. This approach influences your customers to be a part of your loyalty program and simultaneously boosts your survey response rate.

Loyalty Programs 52

Loyalty Programs Loyalty Feedback Demo 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Magazine 52

Magazine Loyalty Innovation 2020 52

Happy or Not

JANUARY 3, 2022

For example, retailers are using a wide number of systems to follow transaction data, traffic hours, customer insights, loyalty programs, online shopping information or location-based technology. .

Omnichannel 69

Omnichannel Loyalty Programs Roadmap Retail 69

CSM Magazine

OCTOBER 25, 2023

Key training areas include: Understanding CRM Tools : Navigating and extracting relevant customer insights and data. Feedback Collection : Using CRM to gather and act on customer feedback. Loyalty Programs : Engaging customers with rewards, exclusive offers, and personalized deals.

Exceptional Customer Service 52

Exceptional Customer Service Retail Customer Service Social Media 52

Lumoa

MAY 19, 2022

A Higher Price Premium Customers are willing to pay up to a 16% price premium across all industries when subjected to a great experience, and this statistic doesn’t factor in higher loyalty rates. Loyal customers can result in more referral sales and a higher loyalty program subscription rate.

2022 83

2022 Download Retail Customer Satisfaction 83