Remove Customer Journey Remove Hospitality Remove Omnichannel Remove Touchpoint
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Digital Experience: Meeting Customer Expectations

InMoment XI

Digital experience (also called digital customer experience or abbreviated as DX ) is an extension of traditional customer experience. But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints.

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Omnichannel Marketing: Why You Should Be Doing It – and Who’s Nailing It

Optimove

And naturally, savvy marketing teams will must address these needs through a robust omnichannel strategy. Brands that bring consistently relevant and valuable omnichannel experiences enjoy an almost 10% year-on-year increase in revenues and retain 90% of their customers on average (Aberdeen Group). The result?

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Customer Centricity has to be an Intrinsic Principle: an Exclusive Interview with Mr. Rohit M A, Co-Founder and Managing Director, Cloudnine

Customer Guru

Mr. Rohit is the Co-Founder and Managing Director of Cloudnine Group of Hospitals – India’s leading chain of maternity, women, and childcare service hospitals. He has also been listed amongst the top 100 customer service professionals through PaulWriter Cx100.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market. Reasons have included poor CRM capabilities hindering customer profiling, mismatches between what the customer wants and what CPGs/FMCSs are willing to fund, and complications with self-checkout terminals.

2024 59
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5 Ways Technology Will Transform the Concierge Landscape in 2018

John Paul

Those who embrace this technological momentum are able to differentiate themselves from the competition, and empower their teams to provide a superior customer experience. It is more important than ever for the concierge industry to offer its users outstanding and memorable customer experiences through an omnichannel approach.

2018 45
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Brands reward more touchpoints to grow emotional loyalty. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. For high-end products or services, a customer might have 15-20 non-purchase touchpoints before getting their wallet out.

Loyalty 40
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Define the strategy. Evaluate Resources. Resources” often means budget.

Loyalty 45