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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints. This 360-degree understanding enables organizations to identify critical moments of truth that significantly impact customer satisfaction and customer loyalty.

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The Science and Art of CX Goal Setting

InMoment XI

Outcome goals usually focus on obtaining a score on a specific measure such as overall satisfaction with a given transaction (e.g., customer contact center call, product purchase experience, etc.), customer likelihood to recommend the brand, customer relationship satisfaction with the brand, or customer retention/repurchase behavior.

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Contact Center Wrap-Up—Where the Rubber Meets the Road

Quadient

While every business function that touches the customer influences the experience, the primary responsibility and accountability lands with the contact center. The quality of the interaction, either personal or automated, is the primary driver of customer satisfaction. Customer Experience. Experience. Featured Image.

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The 23 Keys to Creating Raving Fans Part 2

C3Centricity

As mentioned last week, you can download the full white paper HERE. If customer is willing to discuss the competition, the insight will be valuable in how you compare to the competition as well as the best of class vendor. The Customer Loyalty Wheel ™. They also will give you specific actions to improve.

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How to Use Net Promoter Score (NPS) to Drive Growth

GetFeedback

The customer lifecycle has been written about plenty, but when it comes to NPS segments, we suggest focusing on these 5 key groups. They’ve either signed up for your trial, downloaded a white paper or ebook, or possibly just visited your website. This interaction helps the company dig deeper into the customer’s situation.

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The Problem with Self Service

Beyond Philosophy

Goodness knows you have several examples of what happens when an organization violates the trust of the Customers’ it serves ( Target, General Mills ). Do you know what your self-service options are like from a Customer’s perspective? However, you can violate the trust in ways other than a data breach or poor policy decision.

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Advocate vs. Disciple: The Secret To Today’s Customer

ENGAGE.cx

For most organizations, the challenge of truly understanding their customers and meeting their expectations lies in how they’ve historically approached customer relationships. Businesses typically have customer touchpoints separated by function and often customer satisfaction levels pay a heavy price.