Remove Customer Relationships Remove Multi-Channel Remove Touchpoint Remove Travel
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. It encompasses the entire customer journey — through processes, policies, and people.

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Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success

Optimove

Reader – if you’re not already doing so, it’s time to focus on decreasing churn, increasing retention, and optimizing the cross-sell to maximize customer lifetime value. Here’s why: Retention reigns supreme : Building strong, long-lasting customer relationships is the foundation of maximizing CLV.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. If you’re considering joining a loyalty coalition or operating one, as do many brands in travel, retail and financial services – there are a few things to keep in mind.

2024 59
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Top 6 Loyalty Trends for 2021

Currency Alliance

The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. deploying AI to automate touchpoints.

2021 52
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

These organizations will have evolved their omnichannel strategies to accommodate personalized fulfillment, and be able to respond to any customer request or expectation in real-time. Multi-serviced. All the discussions about being ‘omnichannel’ will disappear, because shoppers are already channel-agnostic.