Currency Alliance

JUNE 11, 2017

liquidity), shared technology, removal of unnecessary intermediaries, and overall fewer restrictions that stifle customer engagement. Customers have been figuring out how little most loyalty currencies are worth for several years now (leading to the passive apathy they´ve been demonstrating).

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Magazine 52

Magazine Loyalty Innovation 2020 52

Retently

MARCH 18, 2024

It’s a broader measure than CES or CSAT, reflecting the overall customer relationship and sentiment towards the company. NPS segments customers into Promoters, Passives, and Detractors based on their likelihood of recommending the service, with the final NPS score ranging from -100 (all Detractors) to 100 (all Promoters).

Customer Service 141

Customer Service Net Promoter Score Customer Service Representative NPS 141

ProProfs Chat

MAY 28, 2020

Strategy 5: Charm Your Customers on Special Occasions. Days that appear normal for your business, might actually be special occasions for your customers. To foster a deep and meaningful customer relationship, you need to keep track of your customers’ special days like birthdays, marriage anniversaries, etc.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Qualtrics

DECEMBER 20, 2018

Customer relationship single brand – Understanding how customer satisfaction rates differ between products or services gives you an idea of what you need to rally around to become more customer-centric. Transactional NPS – Net Promotor Score (NPS) is an industry benchmark that measures customer loyalty.

Customer Experience 30

Customer Experience Rewards Programs NPS Effort Score 30

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

ProProfs Chat

AUGUST 6, 2021

Design custom employee satisfaction and eNPS surveys for different employee touchpoints. Key features of Fond are: Employees can easily use the employee rewards program to send points to each other. Reward your employees with attractive gift cards, company-branded swag, charitable donations, and so on.

Engagement 98

Engagement Feedback Culture 2021 98

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. As a result, the supermarket’s NPS has gone up and up.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52