The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
Let’s look at the common CX metrics to understand how they are helpful, as well as explore why an abundance of data can sometimes be an innovation blocker. Customers are fairly familiar with CSAT questionnaires, so it’s easy to understand and implement. Customer Effort Score What is it? What are its pros?
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