The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
Let’s look at the common CX metrics to understand how they are helpful, as well as explore why an abundance of data can sometimes be an innovation blocker. CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). Customer Effort Score What is it?
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