Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1
Optimove
JUNE 1, 2023
A well-documented battle of egos, bonuses, and, ultimately, optimization. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels. But what is the journey of a customer in e-commerce? They might encounter a brand through advertising, social media, or word-of-mouth, sparking their interest.
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