Fri.Jun 02, 2023

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Customer Engagement Initiative Projects for SAP CRM and Customer Experience are open for registration until June 16, 2023

SAP Customer Experience

Take advantage by participating in one of the SAP CRM and Customer Experience projects of the second Customer Engagement Initiative cycle in 2023 and register until June 16, 2023: Composable Storefront for SAP Commerce Cloud – SDK and BFF for frontend solutions Delivery Mode & Costs for SAP Commerce Cloud.

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How to Use WhatsApp for Customer Retention


More than 2.5 billion people use WhatsApp per month, worldwide. Its primary function might be to help families and friends stay in touch, but the app can also support brand-to-customer interactions via the WhatsApp Business application and WhatsApp API. WhatsApp Business allows businesses to reach consumers via messaging, and WhatsApp API is a paid-for integration for CRM that’s designed to help larger businesses achieve a similar goal.


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Did your customer champion leave? Use this five-step playbook to reduce churn risk


A Customer Success Manager at a Series-B stage SaaS company had just learned a key contact—their customer champion—was moving on to a new role. The risk of churn was high since the new point of contact indicated they wanted to make some changes. “I just want you to know I’m probably going to replace you all with another tool,” the customer said.

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Cultivating an Exceptional eCommerce Customer Experience: A Roadmap for Success


In the bustling digital marketplace, one thing separates the good from the great: customer experience. In the world of e-commerce, this is even more crucial. The ecommerce customer experience can make or break your business, becoming the deciding factor between a one-time visitor and a lifelong, loyal customer. But how do you go from good to great? How do you cultivate an ecommerce experience that keeps your customers returning for more?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Payment Gateway Services – the Hidden Gem

CSM Magazine

Gateway Services act as a bridge between merchants, acquirers and banks. The right gateway is also the hidden gem of cashflow. Rob Crutchington, CEO of Encoded, outlines the questions to ask your gateway service provider. An unseen but vital part of any merchant’s business is the processing of transactions. Speed, security and reliability are key to the payment process and they all ultimately have a direct impact on customer service.

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How To Add A WhatsApp Chat Button To Your Website – A Step By Step Guide


Last Updated on June 2, 2023 In today’s digital age, effective communication is key to connecting with your website visitors and enhancing user engagement. WhatsApp is one of the most popular messaging apps worldwide. It offers a convenient and widely-used platform for instant messaging and sharing information. By adding a WhatsApp button to your website, [.

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How to Build Warm Relationships With Potential Customers via Cold Outreach


Sounds oxymoronic, doesn’t it? Cold emails are called that for a reason. They’re from a distant stranger, often irrelevant, and you must have hundreds, if not thousands, of them gathering dust in your inbox. But when the tables turn, and you become the stranger, the only way to make cold emails work is by first building warm relationships with your leads.

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June 02 – Customer Success Jobs


Role: Customer Success Coordinator Location: United States (Remote) Organization: Obility As a Customer Success Coordinator, you’ll serve as your clients’ main point of contact and communications coordinator using email, Slack, and Zoom. Develop and maintain excellent relationships with internal team members and customers. Set and manage customer expectations, and make sure service and performance live up to those standards through prompt communication and control over deliverables.

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Interview: Marketing to Gen Z reinvents every rule in the playbook

2020 Research

Learn what's critical to Gen Z, why old school marketing is no longer effective, and what brands must do to embrace the next generation.

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How to Create Unique Customer Journeys to Optimize Business Outcomes

Speaker: Shawn Phillips, CCXP, Head of Growth and Innovation

A one-size-fits-all approach is a great approach – if it’s 2010. With the growth of AI, customers expect – and often demand – a customer journey based on their unique needs and history with your brand. Advanced platforms enable you to move beyond simple personalization or mass customization to create truly unique customer journeys that optimize outcomes for both your customers and your brand.

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Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Forrester's Customer Insights

June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities.

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