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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ). What Is Net Promoter Score (NPS)? It is often referred to as a brand or relationship metric. What Is Customer Effort Score?

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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

Net Promoter Score (NPS) Net Promoter Score (NPS) is a CX metric that surveys customers based on one question: “On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?” It is often referred to as a brand or relationship metric. This is scored on a numeric scale.

Metrics 260
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

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A Primer on the 3 Most Important CX Metrics – NPS, CSAT and CES

Wootric

Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ). Customer Effort Score ( CES ). What is Net Promoter Score (NPS)? Detractors score 6 to 0. It is often referred to as a brand or relationship metric. What is Customer Effort Score?

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Leveraging Customer Service Survey Questions to Boost Your Support Strategy

Retently

Essentially, customer service surveys provide businesses with a roadmap to align their services with customer needs and expectations, thereby driving business growth. On the other hand, consistently low CSAT scores in a particular service area can signal the need for targeted staff training or process reevaluation.

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Customer Feedback Loop: What Is It and How to Close It

Lumoa

Mature CX programs have customer feedback coming at them from all directions: NPS surveys, CSAT ratings, CES (customer effort score), and even activity and behavior monitoring. That information is relayed to the product team, who adds that feature to the product roadmap. What is the Customer Feedback Loop?

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Actionable Insights: What, Why and How

Lumoa

In some ways, it’s a catchall term but refers to a pretty standard type of survey companies send out. CES – Customer Effort Score is a little bit different than the two mentioned above since it’s more concerned with figuring out how much effort, as the name suggests, the customer had to exert to accomplish their goal.