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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59
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In Mobility, Loyalty Strategy Will Decide Who Wins

Currency Alliance

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand. Building such habits is precisely what loyalty programs do. .

Loyalty 56
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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52
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Brand Move Roundup – July 21, 2020

C Space

In the UK, interest in buying used cars has jumped in recent weeks as people look for alternatives to public transport following government pandemic warnings, according to online marketplaces. Motorway.co.uk , another used car marketplace, said it had enjoyed record sales of as much as £1.6m on July 21.

2020 52
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Top 6 Loyalty Trends for 2020: digital transformation for an open future

Currency Alliance

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. This is so true.

Loyalty 40
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45
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Inspiring Retail Customer Experience Examples That Wow Customers

SurveySensum

This experiential approach allows customers to truly understand the Tesla brand and its commitment to sustainable transportation, creating a memorable and influential retail experience. This information allows them to make data-driven decisions when it comes to crafting loyalty programs. Surprise and Delight!

Retail 40