Loyalty Loyalty Programs Travel User Experience 
CSM Magazine
OCTOBER 4, 2023
Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?
Currency Alliance
MAY 9, 2019
Enter: loyalty marketing. This article describes why a Loyalty Strategy will become the only long-term, sustainable point of differentiation in the mobility portal wars, because sufficient capital will find innovative growth companies and legacy players will eventually learn how to become more agile. It was a profitable discovery.
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SurveySensum
SEPTEMBER 21, 2023
In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Note: A higher CRR typically indicates customer loyalty , trust, and a strong value proposition, while a lower one suggests potential churn and the need for enhanced customer engagement and service quality.
Experience Investigators by 360Connext
JULY 13, 2015
We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Reward Investments In Customer Loyalty. Customer journeys are often represented in the same way.
One Millimeter Mindset
OCTOBER 22, 2018
When customers become disenchanted, their loyalty is jeopardized. Far too often, businesses of all sizes leave the customer’s loyalty in the hands of front-line employees. Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. And then, the fun begins.
SurveySensum
JULY 27, 2023
Customized Product Recommendations Nike takes customized in-store experiences to a whole new level by tapping into customer feedback gathered through in-store surveys and its NikePlus loyalty program. The NikePlus loyalty program is a key pillar in delivering personalized experiences.
ClearAction
DECEMBER 11, 2016
An out-of-tune piano or violin may be one of your most vibrant memories of a poor user experience. And so it is with every one of the groups in your company that is managing part of the end-to-end customer experience. Get in-tune and you’ll stand out above your competitors’ out-of-tune customer experience management.
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