2007 Consumers Loyalty ROI 
Second to None
FEBRUARY 28, 2019
Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. The subscription-model data predicted loyalty by looking at an individual’s customer experience score, and whether they remained with the company throughout the following year.
Second to None
FEBRUARY 28, 2019
Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. The subscription-model data predicted loyalty by looking at an individual’s customer experience score, and whether they remained with the company throughout the following year.
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Beyond Philosophy
NOVEMBER 10, 2014
So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. By comparison, the S&P 500 returned only $93, a 7-percent loss.
Beyond Philosophy
MAY 5, 2015
Emotions are fundamental to Customer behavior in your experience, too, whether you are in business-to-consumer or business-to-business. Do emotions drive ROI? If the answer is yes, then which emotions drive most ROI? They affect what your Customers are going to do, and how they feel about your product.
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.
Currency Alliance
OCTOBER 27, 2017
We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.
Storyminers
JULY 6, 2020
She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs.
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