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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 54
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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 48
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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

According to an IBM survey , only 43 percent of consumers trust the insurance industry. The lack of trust in insurance providers has remained above 50 percent since 2007. Consumers are looking for insurance providers not only to sell them a policy, but also to educate them on ways to protect their assets and most valuable possessions.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. www.mckinsey.com. February 2006.

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Listen to the Voice in your Customer’s Head

Beyond Philosophy

Emotions are fundamental to Customer behavior in your experience, too, whether you are in business-to-consumer or business-to-business. Do emotions drive ROI? If the answer is yes, then which emotions drive most ROI? They affect what your Customers are going to do, and how they feel about your product.

2007 113
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Social Media Marketing For Insurance: Dos and Don’ts

ReviewTrackers

According to an IBM survey , only 43 percent of consumers trust the insurance industry. The lack of trust in insurance providers has remained above 50 percent since 2007. Consumers are looking for insurance providers not only to sell them a policy, but also to educate them on ways to protect their assets and most valuable possessions.

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5 Questions to Gauge Customer Adoption

Education Services Group

Unless you’re one of the first people to buy an iPhone, way back in 2007, there was probably a time when you thought a smartphone was unnecessary. Is Your Customer Getting the ROI They Expect? Think back to your first smartphone. All those features were flashy, sure, but who needed it?

2007 40