Remove 2008 Remove Culture Remove Customer Insights Remove Engagement
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Why banks should shift to offense and invest amid market uncertainty

West Monroe

As we’ve learned from previous recessions, the companies that combine defensive tactics with strategic offensive investments in customer experience, technology, and risk management can emerge from a downturn victorious. Customer Engagement. Customer-forward user experience/user interface design.

Banking 52
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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Another thing that this email makes evident is the witty and engaging tone of voice that Netflix adopts when communicating with customers. By inserting humor , wit, and enthusiasm into their customer interactions, Netflix shows that they are not only listening to customers but also engaging with them on a personal level.

NPS 83
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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. A future-proof approach to brand tracking.

2008 98
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

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Loyalty partners: co-creating customer value

Currency Alliance

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. I’m a case in point.

Loyalty 59
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2022 Banking Outlook

West Monroe

The generational sea change is here and will rewrite the rules on customer engagement. For years, the industry has been bracing for a new wave of younger, more digitally savvy customers to make up the majority of bank relationships—and that time has arrived. Build a mutually understood data culture. Taking action.

Banking 52