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How Businesses Can Improve Product Quality & Raise Net Promoter Scores

Avaya

There may be no greater indicator of a company’s value in the eyes of its customers than its Net Promoter Score (NPS)—a measure of the willingness of a customer to recommend a company’s products or services to others. In 2011, we prioritized speed to market over ensuring quality, resulting in an NPS in the low 20s.

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Leveraging the Concept of G.L.U.E. to Improve the Customer Experience

Experience Investigators by 360Connext

To demonstrate how the experience has grown in importance, that number was 34% back in 2011. According to Bain’s Net Promoter, these customers are labeled as promoters. They know that investment helps save the company $100,000 a year in lost sales. It is literally a humble pie.

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REI and Balancing Sales and Customer Experience Improvement

PeopleMetrics

Sales or Customer Experience? Through the lens of his personal experience, the ex-employee asked : “If REI is focused on customer experience and a co-op style of business, why are employees only being measured by membership sales?”. Location-based Net Promoter Score, to emphasize the customer’s range of experiences.

Sales 79
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. By comparison, the S&P 500 returned only $93, a 7-percent loss.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? Sales-centric management) is a continuous hamster-wheel that perpetuates complexity of managing expectations. Marketing-Sales alignment right-sizes attention across the end-to-end customer journey.

ROI 59
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty. Transactional CES surveys.

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty. Transactional CES surveys.