A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis
ijgolding
SEPTEMBER 24, 2015
Last year, Nunwood’s UK analysis concluded that ‘Customer Excellence is here: it’s just not evenly distributed yet’. The 2015 results appear to go a step further. It is what customers experience. Empathy – Achieving an understanding of the customer’s circumstances to drive deep rapport. Powerful stuff.
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