Alida

DECEMBER 22, 2016

We’ve collected 10 of the most insightful predictions that we believe will define not just 2017, but also the years ahead. Gaining customer trust will become a more significant source of long-term competitive advantage. Protecting customer data would be a good start. What is customer intelligence? .

2017 0

2017 E Commerce 2016 Social Media 0

Second to None

MARCH 5, 2018

Enabled by the evolution of customer data and customer data science, businesses can leverage their execution as a strategic and competitive advantage. By scientifically identifying what matters most to customers and quantifying the ROI of delivering it to them. How, you might ask?

Brands 54

Brands E Commerce Retail ROI 54

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Register your interest now.

2016 267

2016 Innovation Marketing Insights 267

Qualtrics

JUNE 6, 2019

Market research agencies no longer have to choose between driving ROI for clients or driving ROI for themselves. New agencies have learned how to deliver client ROI without sacrificing their own. How Qualtrics Drives ROI for clients and agencies. The #1 pain point for research agencies is linking research to ROI.

Marketing 20

Marketing 2018 ROI 2017 20

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances. “An

Customer Centricity 48

Customer Centricity Customer Engagement Engagement 2018 48

Storyminers

JULY 6, 2020

Arie is also an effective leader of call center performance improvement projects, and is particularly adept at balancing the company, customer, and frontline perspectives. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Bob Thompson. Bruce Temkin.

Customer Service 59

Customer Service Customer Experience Magazine Books 59