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A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Forrester's Customer Insights

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

2022 48
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15 Best NPS Tools to Watch Out in 2022

SurveySensum

15 Best NPS Tools to look for in 2022. 15 Best NPS tools of 2022. If customer happiness is the objective then NPS aka net promoter score is one of the best ways to get there. 15 Best NPS Tools of 2022. We’ve done our bit of research and shortlisted 15 of the best NPS tools you should check out in 2022. GetFeedback.

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Announcing the CRM waves – and how to use them

Forrester's Customer Insights

The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5%. Companies use CRM to support […].

2029 48
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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

How customers experience your brand is more important than ever before. In Hubspot’s 2022 State of Service Report, 85% of the customer service agents agreed customers are more likely to share both positive and negative experiences. But CX very rarely deals in absolutes.

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Picking An Agency To Maximize The Value Of Your First-Party Data

Forrester's Customer Insights

Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

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Why banks should shift to offense and invest amid market uncertainty

West Monroe

In fact, loan-to-deposit ratios have shot up at an accelerated rate—with the upper quartile of banks exceeding 90% in Q2 2022 due to competitive yields and inflationary spending. Customer relationship manager and client communication functions. Automation, decisioning, and workflow management.

Banking 52
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Industry Clouds Accelerate Their Momentum into 2022

Forrester's Customer Insights

The rise of industry clouds is one of the key technology trends that tech executives should be ready for in 2022.

2022 37