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CRM vs CEM: Where should you put the money?

CloudCherry

The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel. Customer Experience Management (CEM). What is CRM?

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The Rise of the Customer Insight Business

CSM Magazine

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. A great example is Bauer Media Group, which manages a global portfolio of more than 600 magazines including Heat and Empire, over 400 digital products and 50 radio and TV stations including Kiss and Magic.

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Sweaty Betty Smashes Customer Experience Goals with Sabio Group

CSM Magazine

Implementing Sabio’s proprietary Salesforce Service Cloud Accelerator and Salesforce Service Cloud, Sweaty Betty realised game-changing operational efficiencies and customer satisfaction levels that exceeded all expectations.

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Customer experience vs. customer relationship: What’s the difference? 

Method:CRM

The key to delivering a great customer experience (CX) is establishing solid relationships with your clientele. . There is crossover when it comes to customer experience vs. customer relationship, but there are some differences. Customer experience vs. customer relationship: What they mean for your business.

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Forrester Data Shows High CRM Adoption But Low Satisfaction

Forrester's Customer Insights

Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. You can find all our insights in our report, Customer Relationship Management Market […]

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When To Migrate To An Industry CRM

Forrester's Customer Insights

Industry-specific customer relationship management (CRM) is a hot space these days. Almost every CRM vendor has an industry CRM strategy. Forrester defines Industry CRM as: Cloud […]

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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

The staff member hands the customer a device like an iPad or tablet and asks them to fill out a quick review request form. Asking for reviews at the point of sale is a great way to capture actionable reviews and customer insights just moments after the crucial sales or care experience.

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