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5 ways to know if your IVA is ready for Summer 2022

Interactions

Summer 2022 is upon us and, as the Washington Post covers, all indications suggest travel will be back to the pre-pandemic era. Customers expect to be notified of changes immediately and on the channel of their choice. An optimal IVA will integrate into backend systems for a personalized customer communication experience.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants.

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5 Top Customer Service Articles of the Week 5-30-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. Yet 44% of companies say they’re more keenly focused on customer acquisition and just 16% on retention. Here are three ways to adjust.

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Reducing bonus abusers – a quick how-to guide

Optimove

Always on the lookout for ways to take advantage of bonus offers, bend the rules, and exploit promotions to maximize their gains, bonus abusers are the proverbial pain in the backside of every online gaming operator – at last count (2022) 71% of operators had reported an increase in promotion abuse.

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Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. To create lasting B2B relationships, companies need to go the extra mile to keep customers and ensure retention. What is a B2B Customer Loyalty Program?

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Guide to Business Fleet Gas Cards: Get Corporate Discounts on Fuel Efficient Programs

CSM Magazine

With fuel cards, businesses can track fuel usage, set spending limits, and generate custom reports to better manage and control their fleet’s fuel expenses. The BP Business Solutions Fuel Card provides customers access to over 7,000 BP and Amoco petrol locations across the US.