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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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The best text analytics software platforms (2022)

Thematic

These platforms leverage machine learning and natural language processing algorithms to surface insights from massive amounts of text. With AI doing the heavy lifting, you can focus on putting your insights to work. What insights are you looking to gain? Text analytics is complex, and not all solutions are equal.

2022 71
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” In early 2022, for example, Target announced its partnership with Ulta Beauty, in which the two brands’ rewards programs are now linked.

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The Retail App Marketer’s Guide to Winning the World Cup 2022

Optimove

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

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Plumbing marketing strategies to grow your business

BirdEye

Promote your business on social media 8. This can include advertising, public relations, and online marketing strategies like SEO and social media marketing. Promote your business on social media. For more information, check out our article on social media marketing strategies for plumbing businesses.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

The insights captured from customer data, be it from self-checkout kiosks or website analytics, are invaluable, enabling a shopping experience that feels as if it’s designed just for them, thanks to AI algorithms that understand purchasing behaviors and preferences.

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15 best inspiring mission statement examples

BirdEye

Adidas Mission statement: “To be the best sports brand in the world.” While the company faces steep competition in the sports industry, it continues to be one of the most widely recognized brands worldwide. Meta’s mission statement is so distinctive we can easily recognize it as belonging to the social media giant.