BirdEye

SEPTEMBER 6, 2023

From the smallest purchases to a huge investment such as a car, online reviews are the new digital word-of-mouth and have the potential to sway purchase decisions and shape the success of your business. When it comes to multi-location businesses, being the top choice backed by positive reviews can help boost the return on investment (ROI).

2023 113

2023 Consumers Multi-Channel Healthcare 113

Optimove

DECEMBER 21, 2023

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. This post highlights Optimove 2023 surveys of more than 2,000 consumers. For brands, message relevancy and personalization are key to mitigating marketing fatigue.

2023 111

2023 Consumers Brands Marketing 111

Lumoa

APRIL 28, 2024

But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? The company started out as a survey tool for academics and has grown into a multi-product feedback software. More than 80% of business leaders see customer experience as a growing priority in 2024.

Feedback 83

Feedback Multi-Channel Consulting Social Media 83

BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Let’s look at some of the most critical marketing KPIs you must track in 2023. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. So what should you look out for?

2023 52

2023 Marketing Social Media Return on Investment 52

BirdEye

FEBRUARY 27, 2024

According to the National Automobile Dealers Association (NADA) of the USA, total franchised dealerships invested 4.28 billion dollars in 2023 as per their mid-year report. Additionally, the report shows that investment in car dealer advertising campaigns has steadily increased since 2020.

Advertising 62

Advertising 2024 Automotive Social Media 62

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. According to a 2023 report by HubSpot, content marketing generates over three times as many leads as outbound marketing and costs 62% less.

Social Media 52

Social Media Advertising Feedback Insights 52

BirdEye

MARCH 7, 2023

Research predicts that the number of people using social media will grow to about 5 billion in 2023. In this article, we’ll discuss the benefits of social media for business, provide tips on how to optimize your channels, and how to measure your social media success.

Social Media 94

Social Media Multi-Channel Metrics Measurement 94