Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Optimove
DECEMBER 21, 2023
It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. This post highlights Optimove 2023 surveys of more than 2,000 consumers. For brands, message relevancy and personalization are key to mitigating marketing fatigue.
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