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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. All marketing should start with the customer. 

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Insights into what customers want and need are more important than ever as the economy and market conditions change.

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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

How much must they know by 2025 to not become a commodity? Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

The integral design of a loyalty program and the value it delivers customers has not changed much in the past 20 years, largely because the supporting infrastructure has remained the same. Winning loyalty programs in 2025. Customer singular. Ultimately it will be the customer who decides which is the winning model.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. informing the customer more often about how the repair is proceeding) Only after you have acted on feedback, customer experience processes are developing.

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

Customers are now in control. That is precisely where effective loyalty marketing can give a brand better differentiation. The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. being present at more stages in the customer journey.

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Top Customer Experience Trends for 2021

SmartKarrot

To deliver a great customer experience, it is necessary to invest in relationship marketing. With that, you will be able to deliver a personalized experience across the customer journey. For 2021, the game-changer will be customer experience. Here are some trends that will shape customer experience in 2021.

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