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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. All marketing should start with the customer. 

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11 Cutting-Edge Methods to Revolutionize Customer Experience Technology

SurveySparrow

It’s time to harness the power of customer experience technology, enhance customer experience and embrace the customer experience digital transformation. Get ready; we’re about to revolutionize the world of CX technology. What is Customer Experience Technology?

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Customer Self-Service: Pros, Cons, Examples

TechSee

The role of technology is more important than ever in improving customer service and operational efficiencies. Let’s dive into the nuts and bolts of customer self-service and see how it can impact and benefit your business. . Download our eBook: What Self Service Will Look Like in 2025 . By 2025, 50.7%

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Customer Service Crucial for Subscription Businesses During the Holiday Season

Kustomer

With choices and a customer-centric view not available with traditional, non-subscription models, thanks to brands such as Spotify and Netflix, we are now seeing this model in unexpected spaces such as car buying. trillion by 2025. The Swiss financial company UBS anticipates subscription businesses will grow to be worth $1.5

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

This shouldn’t be a surprise: 73% of those involved in B2B research and decision-making today are millennials, a generation well-known for its reliance on technology. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. The pandemic has only accelerated the move online.

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The software industry is at the center of e-commerce transformation—but are its own operations digital enough?

West Monroe

This shouldn’t be a surprise: 73% of those involved in B2B research and decision-making today are millennials, a generation well-known for its reliance on technology. In fact, Gartner anticipates that by 2025, 80% of all B2B sales will be happening through digital channels. The pandemic has only accelerated the move online.

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Digital Transformation and its impact on Customer Experience

SurveySensum

Companies that were expecting to move digitally in 2025 are already here. . Customer behavior has changed due to the pandemic. The customer journey is shifting from offline to online and companies are looking for well balanced O2O strategies. Their biggest challenge is to keep up with the existing customer base.