Remove Advertising Remove Competitive Advantage Remove Consumers Remove Customer Experience Management
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Understanding the Importance of Social Media Marketing

InMoment XI

Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty. Answering a complaint on social media can increase customer advocacy by 25%.

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The ultimate guide to brand salience

BirdEye

Brand salience is a marketing metric that describes the degree of importance or prominence a brand holds in the consumers’ minds during their buying decisions. Strong brands with high brand salience become the preferred choice for consumers when presented with alternatives. What did you picture immediately when you saw the brand name?

Brands 105
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Grow your local business with geofencing marketing

BirdEye

It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence. This technology allows businesses to send relevant ads to nearby potential customers.

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13 finance review sites for your financial services business

BirdEye

If you want your business to stand a chance in today’s market, you need your customers to sing your praises, both in real life and in the digital realm. According to our research : Consumers research a local business before making a purchase 68% of the time. 93% of consumers read two or more reviews when researching a company.

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12 Marketing strategy examples, plus tips

BirdEye

Video advertising Video provides an emotionally engaging method to connect with customers and captures their attention in ways that text or images can’t. In fact, consumers are spending an average of 19 hours per week watching videos on platforms like TikTok, YouTube, Twitter, and Facebook.

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Your A-Z guide about social media reputation management 

BirdEye

Here are key reasons why social media reputation is essential for brands: First impressions matter Building trust and credibility Influencing consumer decision-making Word-of-mouth marketing Competitive advantage Customer engagement and loyalty Crisis mitigation Recruitment and partnerships Global reach and impact 1.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

13 Auto repair marketing strategies you should check out Strategies to retain existing customers Trends in auto repair marketing in 2023 What are the best platforms for advertising auto repair services? Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews.

Sales 52