delighted

NOVEMBER 20, 2020

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Does the store carry the products customers are looking for?

Retail 69

Retail 2021 Customer Experience Omnichannel 69

delighted

NOVEMBER 5, 2019

In the pre-internet days, department, warehouse, discount, big box, and mom-and-pop stores were where consumers would purchase goods for personal use. Retail customer experience was predicated around these physical elements and touchpoints: Are the employees helpful? Does the store carry the products customers are looking for?

Retail 40

Retail 2020 Customer Experience Omnichannel 40

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

delighted

JUNE 1, 2022

Total consumer value has a direct impact on profitability. Finding the average purchase frequency rate tells you how often your customers are making a purchase, giving you some insight into consumer buying behavior and how you might be able to influence it. Start a rewards program. It impacts your bottom line.

Net Promoter Score 70

Net Promoter Score Customer Retention Loyalty Customers 70

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

JUNE 19, 2019

More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. Collecting data at more touchpoints is very useful. Today, there are hundreds of thousands of loyalty programs (and in most cases with incompatible loyalty currencies).

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

NOVEMBER 14, 2019

Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. To incentivize customers to progress through purchase funnels, brands are recognizing that additional touchpoints should be rewarded. Cloud-based tech can solve this problem.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

Fortunately, modular microservices now exist for loyalty – so the remainder of this article lays out alternatives to help loyalty marketers maximize opportunities in what will likely be a hybrid environment for many years to come. Loyalty is earned by the customer’s cumulative experiences with a brand, across all its touchpoints.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

SmartKarrot

NOVEMBER 2, 2020

You can even reward them by creating a loyalty rewards program. Use this opportunity to put focus back on the consumer, ask how your community are, offer tips and show them that the company ethos is one that cares for its community, and isn’t all about sales.”. Adeel Shabir, Outreach manager, SIA Enterprises.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21