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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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How to use AI to Improve Customer Experience?

BirdEye

This is especially true for multi-location businesses catering to local customers. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending. And that is where Artificial Intelligence solutions (AI) can help.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. In this article, we’ll show you how to build client relationships digitally with your SaaS customers. Social media posts. Demonstration videos.

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Headless loyalty enhances composable commerce

Currency Alliance

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Measuring the success of your marketing efforts the right way is crucial.

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