Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year.

Magazine 52

Magazine Loyalty Innovation 2020 52

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Amarachi Ogueji. Melinda Gonzalez.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. that have not reinvented their business model, are still limping along, but with modest engagement.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Kustomer

FEBRUARY 25, 2022

Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Evaluates Customer Engagements.

E Commerce 101

E Commerce Multi-Channel Omnichannel Touchpoint 101

Kustomer

DECEMBER 21, 2021

Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too. Creating a seamless, harmonious customer experience strategy with single-channel purchasing was a simpler task for most brands. Evaluates Customer Engagements.

Customer Experience 95

Customer Experience E Commerce Multi-Channel Omnichannel 95

Currency Alliance

DECEMBER 11, 2023

Unless the volume of business is high, there is never a positive return on investment (ROI). For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

Magellan Solutions

FEBRUARY 24, 2022

But getting new leads can also be your biggest problem: More than six in 10 B2B marketers say their company has a hard time finding new people who might want to buy from them. Because of the trust-based relationship that already exists, the chances of the customer responding positively to this offer are much higher. Finance. $

Social Media 40

Social Media B2B B2C Sales 40

Pointillist

MAY 23, 2018

Journey discovery is a quantitative approach to customer journey analytics where customer behavior data is analyzed across touchpoints and over time to uncover meaningful behavioral segments and the paths they take to achieve a specific goal—what Forrester calls the ‘bottom up approach’ to customer journey analytics.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. What Are the Characteristics of Best-in-Class Voice of the Customer Programs?

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40

Comm100

FEBRUARY 6, 2018

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42