Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Customer Bliss

AUGUST 29, 2017

A very intriguing dimension of a company we all know so well, and you’ll be intrigued to hear how customer experience is a key part of how they help companies grow. Rhonda Basler currently leads the Customer Engagement team at Hallmark Business Connections, Hallmark’s B2B subsidiary. About Rhonda.

Connections 178

Connections Customer Experience Net Promoter Score B2B 178

CX University

MARCH 18, 2024

This approach significantly improved customer engagement and loyalty. Challenges of Hyper-Personalization While hyper-personalization holds great promise for improving customer experiences, it also presents several challenges that businesses must navigate. Customer Retention. Customer Engagement.

Customer Experience 52

Customer Experience Retail 2023 2022 52

Beyond Philosophy

NOVEMBER 10, 2014

An Insurance company reduced certain repeat calls from 76% to 6 % achieving millions of cost-cuts and also moved Customer satisfaction from 73% to over 90%. A B2B Telecom reduced costs by 36% and increased revenues by 7%. So, there you have it. I have made my case, and I am prepared to hear the counterarguments.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Influitive

SEPTEMBER 26, 2017

Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth.

B2B 111

B2B Marketing Brands Innovation 111

Influitive

OCTOBER 1, 2017

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business.

B2B 82

B2B Marketing Brands Customer Centricity 82

Influitive

NOVEMBER 1, 2017

Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution. Often, we’re so spent from creating that we.

Customer Success 65

Customer Success ROI B2B Customers 65

Forrester's Customer Insights

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer Success 31

Customer Success ROI Customer Service Training Sales 31

Waypoint Group

DECEMBER 5, 2017

The post Critical 5-minute McKinsey read for any B2B Exec that doesn’t prioritize customer loyalty appeared first on Waypoint Group. I’ve not seen good evidence (anyone have […].

B2B 40

B2B Loyalty ROI Customers 40

Influitive

JULY 14, 2017

A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). It’s customer advocacy programs. Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research.

B2B 81

B2B Customers Marketing ROI 81

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

2016 91

2016 B2B Marketing 2017 91

Lithium

DECEMBER 28, 2020

Although many topics were discussed at Engage, this article dives into some key takeaways that can benefit all digital customer engagement professionals in their effort to create customers for life. Brands win by leading in digital customer engagement. Proving the ROI of customer engagement is possible.

Engagement 52

Engagement Social Media 2019 ROI 52

Influitive

APRIL 28, 2017

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is.

B2B 40

B2B Metrics Customer Engagement Management 40

SurveySparrow

JULY 27, 2023

By harnessing the power of personalization, efficiency, data analysis, and exceptional customer experiences, AI-powered marketing unlocks new levels of customer engagement, higher conversion rates, and increased customer satisfaction. It can lead to significant growth and success for businesses. Wrapping up Phew!

Marketing 52

Marketing B2B Insights Roadmap 52

SmartKarrot

JULY 27, 2022

A healthy relationship with the customers – is the success mantra for B2B SaaS businesses. Along with a customer-centric approach, businesses should invest in customer engagement activities to build healthy customer relationships. This is where customer engagement managers enter the scene. .

Customer Engagement 10

Customer Engagement Engagement CEM Management 10

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Social Media Marketing Reference 66

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. It streamlines the process of managing referrals, loyalty programs, and customer feedback, all in one platform.

E Commerce 63

E Commerce Marketing Multi-Channel E-support 63

ClientSuccess

FEBRUARY 8, 2023

GRR : gross renewal rate (GRR) measures the percentage of your customers who renew within a given time frame and can be a good indicator of the level of service your team is providing to customers. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 75

Metrics Customer Success Net Promoter Score E-support 75

Lithium

SEPTEMBER 12, 2019

Although many topics were discussed at Engage, this article dives into some key takeaways that can benefit all digital customer engagement professionals in their effort to create customers for life. Brands win by leading in digital customer engagement. Proving the ROI of customer engagement is possible.

Engagement 40

Engagement Social Media 2019 ROI 40

Lithium

SEPTEMBER 12, 2019

Although many topics were discussed at Engage, this article dives into some key takeaways that can benefit all digital customer engagement professionals in their effort to create customers for life. Brands win by leading in digital customer engagement. Proving the ROI of customer engagement is possible.

Engagement 40

Engagement Social Media 2019 ROI 40

CustomerSuccessBox

FEBRUARY 11, 2022

It’s room for greater business and high Return On Investment (ROI). It promotes business to other valuable customers. Read : How can you engage Non-Responding customers in B2B SaaS ? How to write a thank you note to customers for business? Tip: How to keep customers engaged and focused ?

Return on Investment 52

Return on Investment B2B Loyalty Customers 52

SmartKarrot

MARCH 24, 2022

For instance, you are a B2B cloud-service provider seeking to sell your services with an established firm that has not switched to the cloud yet. From optimizing the marketing and sales to making the marketing funnel more efficient, account-based marketing brings in a lot of benefits, especially for B2B companies. Higher ROI.

B2B 10

B2B Marketing ROI Competitive Advantage 10

Lithium

OCTOBER 9, 2019

For B2C and B2B marketing and care leaders who want to engage on digital channels, Khoros leads with a product offering and proven ROI that goes “beyond social.”. What’s next in digital customer engagement. A leading technology company and customer of Khoros earned $2.2M in SEO value.

2019 40

2019 Social Media B2C ROI 40

Lithium

OCTOBER 9, 2019

For B2C and B2B marketing and care leaders who want to engage on digital channels, Khoros leads with a product offering and proven ROI that goes “beyond social.”. What’s next in digital customer engagement. A leading technology company and customer of Khoros earned $2.2M in SEO value.

2019 40

2019 Social Media B2C ROI 40

Totango

OCTOBER 2, 2020

By considering each stage of the journey as a unique customer experience that comes with its own goals for achieving success, you can generate customer momentum and reduce the time to value — and the sooner customers experience ROI, the sooner they begin to rely on your product. Target Audiences with Accuracy.

Customer Retention 118

Customer Retention Customers Communication Metrics 118

Influitive

JANUARY 18, 2019

Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top clients and maximizing ROI from customer programs seem to be a universal desire for companies. The post 5 Reasons Why Your Business Needs A Customer Advisory Board appeared first on Influitive.

ROI 61

ROI Customer Engagement Marketing Engagement 61

Education Services Group

MAY 12, 2021

How can CS orgs and teams – large, medium, small, and even indirect – leverage a compelling engagement model across various customer segments? Many sessions revealed the need for developing prerequisites that bring forward company alignment for an overall customer engagement framework.

Interaction 98

Interaction 2021 Customer Journey Touchpoint 98

Influitive

APRIL 19, 2017

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

Marketing 70

Marketing B2B Customers 2017 70

CustomerSuccessBox

APRIL 19, 2022

Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes. What is Customer Journey Analytics? Customer Experience Teams. Adoption Stage.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

Forrester's Customer Insights

DECEMBER 27, 2023

Customer experience (CX) has been a professional competency for two decades, and “Prove CX ROI” is still our CX clients’ top priority! Obstacles Ahead! Forrester’s data shows that 86% of CX professionals are building (or rebuilding) their business cases.

ROI 33

ROI Customer Experience Customers Customer Experience Management 33

Waypoint Group

JUNE 19, 2019

We have just published a new whitepaper for folks driving Customer Success in B2B firms and seeking to proactively engage the right customer-contacts in the right way at the right time to obtain the right insights. Accelerated expansion revenue from existing customers. Reduced churn.

Engagement 40

Engagement B2B ROI Download 40

CustomerSuccessBox

JUNE 20, 2022

This could be done using instant messaging and video conferencing tools with screen sharing of (often bespoke) onboarding and education content that has been specifically created for individual customers. Tools like Slack and Zoom for example have gained immense popularity across B2B organizations to support this.

Customer Success 52

Customer Success Net Promoter Score Multi-Channel ROI 52

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

Natalie Petouhof

MAY 27, 2016

Customer Experience IOT in the Automotive Industry-Upcoming. **. Digital Transformation: Customer Engagement, CRM, Innovation, Customer Experience, Customer Service, The Cloud and Analytics. • ROI Of Customer Service & Customer Experience. • ROI of Social Customer Service- Upcoming. •

Social Media 40

Social Media E-support E Commerce ROI 40

Forrester's Customer Insights

FEBRUARY 22, 2019

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. Before you toss aside some of that abundant advice about personal relationships, […].

Customer Relationships 50

Customer Relationships B2B Sales Engagement 50

CCO Council

JUNE 24, 2014

B2C industries tend to see results more rapidly than B2B. Recommendation : CEOs and Boards must commit from the outset to support and invest in the CCO and his/her initiatives for a minimum of two years to ensure the highest ROI. Chief Customer Officer Customer Centricity Customer Engagement Customer Loyalty Customer Retention'

Chief Customer Officer 85

Chief Customer Officer Customer Centricity 2003 Competitive Advantage 85

Totango

APRIL 11, 2019

Link Customer Health to Business Outcomes. Your product is only valuable to your customer if it delivers ROI. As such, you have to quantifiably track the metrics that produce direct value for your customer. The point of the health score is, after all, to guide your next customer engagement.

Customer Success 86

Customer Success Metrics Measurement Customers 86