B2C Brands Social Media Voice of Customer 
Storyminers
JULY 29, 2016
And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Check out the list below.
Second to None
APRIL 18, 2019
Marketing strategies inevitably change over time–especially when that time covers the birth of social media, a slew of technological advances and the blossoming of a new generation. Cultural shifts have led to the adoption of new customer demands and values, pushing companies to evolve towards these changes.
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Second to None
APRIL 12, 2019
Yadav highlights data from a 2018 Accenture study that found that more people are making purchases based upon a brand’s relevancy. [1] 1] Relevancy exists when a customer connects with a brand or product on an emotional level, perceiving it as conducive to their their personal values and current lifestyle.
Lumoa
FEBRUARY 9, 2023
Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. The situation when B2B CX was very distant from B2C CX has been rapidly changing. “It’s the perception the customer has of your brand.”
PeopleMetrics
MARCH 25, 2022
CABs are particularly beneficial for companies that rely heavily on segments of high-impact customers , like: B2B companies that produce enterprise-level software or provide specialized professional services. Luxury B2C brands and service providers. Use CABs alongside market research and proactive customer experience management.
Thematic
JUNE 13, 2023
More businesses aim to capture Voice of Customer (VoC) data each year. But only 14% of marketers feel customer experience is their strongest company trait. You already know you need an amazing customer experience (CX) to keep retention high. B2C and B2B businesses can both use VoC programs.
SurveySensum
DECEMBER 28, 2020
The most common reason behind their failure was – they were not making any use of the voice of the customer data. . So, aiming to help growth-stage companies start their voice of the customer program, we launched our first podcast, Experience talk: Voice of customer and employee. NK: Absolutely!
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