Forrester's Customer Insights
MARCH 26, 2019
The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.
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CSM Magazine
MAY 24, 2021
With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.
CSM Magazine
OCTOBER 4, 2023
For centuries, merchants have been offering special tokens that repeat customers could redeem for goods. Today, stamps, vouchers and coupons have mostly been replaced by apps and digital methods of tracking customer engagement. It’s also crucial to test whether rewards benefits accrue properly.
Currency Alliance
APRIL 15, 2024
A high-frequency business, on the other hand, such as grocery stores, banks, and payment card issuers etc, do have sufficient customer frequency, with many customers returning every week. These brands, however, aren’t that exciting to most customers. Indeed, that’s why most supermarkets are currency owners.
Currency Alliance
OCTOBER 12, 2021
Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. People often stay loyal to their banks for life.
SmartKarrot
APRIL 22, 2022
However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth.
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