SurveySparrow
FEBRUARY 22, 2024
So, if the customer buys a couple of thriller books, the site can suggest more books in the same niche. It not only manages customer information but also supports and enhances the customer journey at each touchpoint. One software that helps with this is BHN Rewards (formerly Rybbon).
SurveySensum
JANUARY 29, 2024
And remember: nobody likes a bland, forgettable rewards program – so inject some personality into it! We all judge books by their covers and products by their packaging. It’s the first physical touchpoint they have with your brand, so make it count as part of a carefully curated fulfillment framework !
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PK
JULY 15, 2019
Membership models, including elements from traditional loyalty and rewards programs, can be a very effective way to improve customer loyalty—but the mindset should be broad when considering what that membership experience could contain (see #3, below). How a particular brand achieves loyalty as an outcome can be varied.
Currency Alliance
JANUARY 22, 2020
And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.
Currency Alliance
JUNE 11, 2019
Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. More money, fewer monies.
Currency Alliance
JUNE 16, 2020
Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.
Currency Alliance
FEBRUARY 26, 2019
Emotional loyalty: add incentives along many touchpoints in customer journeys. The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. Choice Hotels introduced a Book. savings on points.
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