Hero Digital

DECEMBER 11, 2018

For younger consumers, an emotional CX strategy is even more important: 56% of Gen Z customers say that a fun in-store experience influences where they shop. We’ve broken down the underlying emotional motivators behind brand experiences that drive loyalty, including examples in the retail, insurance, and healthcare industries.

Connections 42

Connections 2018 Brands Healthcare 42

Help Scout

MAY 21, 2019

There are many examples out there, but entrepreneur Steve Blank has come up with a simple one he calls the XYZ value proposition template : We help [X] to [Y] by [Z]. Replace X, Y, and Z with answers relating to your own product, service or brand. Value proposition examples. Take, for example, Slack’s first ad campaign.

Hotels 40

Hotels Hospitality Travel Touchpoint 40

News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. The smallest mistake can cost dearly.

Fashion 40

Fashion Touchpoint Retail Brand Values 40

Comm100

AUGUST 23, 2018

Consumer patience is dwindling; we want better, more accessible products, and everything that we do seems to revolve around convenience. While some businesses have struggled to withstand the shifting tides, others have reacted in a timely enough fashion to keep up (at least minimally) with changing customer expectations.

Exceptional Customer Service 40

Exceptional Customer Service 2018 Customer Service Hotels 40

BirdEye

OCTOBER 5, 2023

Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. Brand perception refers to how consumers view, think, and feel about a company and its offerings. It shapes consumer behavior and impacts a brand's success.

Measurement 63

Measurement Brands Social Media Net Promoter Score 63

BirdEye

FEBRUARY 23, 2024

External communication This involves interaction with clients, customers, suppliers, and other external stakeholders. USP: Shapes your brand perception and attracts opportunities. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 63

Communication Multi-Channel Culture Social Media 63

NetBase

NOVEMBER 21, 2019

In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. They use it to understand the consumer journey and ways to create relevant touchpoints, for sure, but that’s just scratching the surface. Consumer Experience Understanding & Planning. BrandZ Valuations.

Insights 40

Insights Social Media Consumers Brands 40