BirdEye

DECEMBER 26, 2023

This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric. Table of contents What is brand salience? Brand awareness vs. Brand salience Why is brand salience important? What factors influence brand salience?

Brands 104

Brands Social Media Competitive Advantage Measurement 104

SurveySparrow

OCTOBER 18, 2020

It’s the most obvious one, but surprisingly brands miss out on this. NPS scores are vanity metrics that are not actionable, which is why it’s imperative to ask the reason behind their score. If you ask why, you get reasons that will help you understand customer experience even better. Don’t over ask.

NPS 52

NPS Net Promoter Score Feedback Consumers 52

BirdEye

OCTOBER 5, 2023

The study uncovers nuanced insights about how different demographics perceive the brand. Brand perception research It engages in ongoing research to monitor changes in brand perception over time. This involves tracking specific metrics or conducting regular surveys to assess shifts in customer attitudes.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

BirdEye

JANUARY 11, 2023

There are a variety of social media metrics you can track, including impressions, engagement rate, cost-per-click (CPC), and reach. Which metrics are important to your efforts will be determined when you set your social media goals. Analyzing these metrics will give you an idea of how effective your content is.

Social Media 98

Social Media Multi-Channel Advertising 2002 98

BirdEye

DECEMBER 5, 2023

Tracking customer feedback and reviews Keep an eye on the number and quality of customer reviews. Analyzing brand loyalty metrics Look at how often customers come back or renew subscriptions. Loyal customers, who return repeatedly, are a sign of a strong reputation. How do you measure reputation?

Brands 108

Brands Management Social Media Feedback 108

BirdEye

MARCH 20, 2023

A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. It’s used primarily to increase brand awareness, drive sales, and help businesses achieve their goals. Committing to frequency A successful strategy also requires a commitment to frequency.

Social Media 52

Social Media Brand Values Brands Measurement 52

SmartKarrot

FEBRUARY 2, 2021

Adding 24×7 available chatbots render the customer immediate assistance and help in augmenting the brand value too. Just in case, the chatbot cannot resolve the customer’s concern in one go, it deflects the issue to a human agent. Source: Demand Metric. Reduces Churn Rate. Personalizes Interactions.

Customer Experience 8

Customer Experience Insurance Customers 2021 8

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Churn Customer churn happens when a customer/subscriber stops doing business with a company. So why should you care?

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

BirdEye

DECEMBER 5, 2023

Tracking customer feedback and reviews Keep an eye on the number and quality of customer reviews. Analyzing brand loyalty metrics Look at how often customers come back or renew subscriptions. Loyal customers, who return repeatedly, are a sign of a strong reputation. How do you measure reputation?

Brands 62

Brands Management Social Media Feedback 62

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Churn Customer churn happens when a customer/subscriber stops doing business with a company. So why should you care?

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

BirdEye

APRIL 13, 2023

With social media ads, you can target specific demographics, interests, behaviors, and locations, making it a highly effective and efficient way to reach potential customers. Businesses can also track and analyze the performance of their campaigns, including metrics such as clicks, impressions, and conversions.

Social Media 98

Social Media Advertising E Commerce Fashion 98

BirdEye

MARCH 11, 2024

Pro-tip: Use hashtags to align your brand with social causes or movements, showing your brand's values and connecting with users who share those values. User engagement Engagement metrics: The algorithm considers how users interact with hashtagged content, including likes, shares, comments, and the time spent viewing it.

Social Media 70

Social Media Events Connections Engagement 70