article thumbnail

Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience. Purposeful Leadership: Leaders operate consistently with a clear set of values.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337
article thumbnail

Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

Voice of Customer (VoC) Programs – this is a focus on capturing, analyzing and reporting on all customer feedback—expectations, likes, and dislikes—associated with your company. this exercise collects customer’s feedback about their experiences with and expectations for your products or services.

article thumbnail

6 ways to renew (and stick to!) your CX vows

Think Customers

Qualitative research methods—such as customer interviews, focus groups, and even ride-a-longs—can help collect insights directly from the customer. It should embody your brand values and provide a shining example of what exceptional customer experiences should look like in your organization.

Roadmap 52
article thumbnail

What Is Brand Equity and How to Measure It?

Second to None

To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Same as with B2B customers, B2C customers expect consistent and personalized omnichannel experience. Purposeful Leadership: Leaders operate consistently with a clear set of values. Do you love CEM as much as we do?