Experience Matters

OCTOBER 14, 2014

As part of Customer Experience Day , I interviewed Mercedes-Benz USA (MBUSA) CEO Steve Cannon on a CXPA.org webinar called Customer Experience from the C-Suite. One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing.

Webinar 111

Webinar Net Promoter Score Leadership B2B 111

Lumoa

MARCH 8, 2023

Lumoa’s CEO and co-founder, Carlos del Corral, held a comprehensive webinar about the topic with Merete Medle, a highly esteemed CX practitioner with rich experience working for two of the biggest telcos in the Nordics. Here are the key takeaways from the webinar. Proper measurements and analysis must be applied.

Customer Centricity 83

Customer Centricity Telecommunications Webinar Feedback 83

ChurnZero

SEPTEMBER 14, 2018

Assess > Understand > Explore > Materialize > Measure. Upcoming Webinar. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

2018 66

2018 Customer Success Webinar Customer Retention 66

BirdEye

DECEMBER 8, 2023

It becomes measurable because you pay only when someone clicks on your ad. Interactive webinars: Host webinars sharing cleaning tips, industry insights, and engaging with your audience in real-time. Define goals, identify target audience, choose marketing channels, and measure performance for a comprehensive plan.

Marketing 57

Marketing Social Media Advertising B2B 57

CustomerSuccessBox

NOVEMBER 24, 2021

Customer value is the customer’s perception of the benefits and experience that s/he receives from a product. How to measure customer value? The equation to calculate customer value is shown below. Customer Value = Total Benefits – Total Costs. 7 ways to prove customer value.

ROI 52

ROI Poor Customer Service Social Media Net Promoter Score 52

Alliance by IFS

MARCH 28, 2019

We partnered with Aberdeen to bring you the State of Service 2019 on-demand webinar outlining the top challenges faced by today’s best-in-class service firms and what technologies and strategies they are using to overcome them. Don’t have time to watch the full webinar? No problem. Interested in learning more?

2019 36

2019 Webinar Customer Satisfaction Customer Centricity 36

Wootric

SEPTEMBER 17, 2020

Whether you’re showing customers how to record a webinar or helping them find the right furniture for their home, the same fundamental principles apply. Set clear metrics and use hard data to measure customer experience management. Strong brand values. This also needs to inform the general values of your brand.

Customer Experience 71

Customer Experience Leadership Consumers Customers 71