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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Personalizing customer support helps to meet consumer expectations and boost repeat sales. It helps to build brand loyalty and trust. This helps with branding and gives the customer a sense of consistency. The scores can help an organization plan its training or rewards programs. Personalizing Customer Support.

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Free Webinar: Confidence-Enabling Experiences

CSM Magazine

With buyer satisfaction levels plummeting to a 17-year low, and less than 35% of consumers completely satisfied with their brand relationship, there is huge stakes resting on your ability to provide satisfying experiences. This begs the question – does your brand have the insights and strategies needed to buck this trend?

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.

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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Brands should ask themselves the following questions to get the best out of their loyalty programmes and stay one step ahead of the competition. Do your customers value the rewards the scheme provides? Sometimes creativity and partnerships with other brands can help create an enticing incentive. How easy is it for them to join?

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