Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Today, the best experience we receive from any brand becomes our expectation of every brand. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. More on this below.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2021

The question, now, is how we organize and optimize our marketing efforts to deliver consistency in the brand message, build a loyal base of customers, and increase share of wallet. The next wave of challenges for brands will be related to embracing the marketplaces where customers now spend most of their time.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Emotional attachment to a brand also means customers are more forgiving when things go wrong. When most brands talk about improving personalization, they really mean better targeting to improve conversion.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Brands embrace shared environmental goals with customers.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Experience Matters

APRIL 7, 2015

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. 2) Make the case : Winning brands win the hearts of their customers. In today’s Omni channel world, companies often struggle to deliver a seamless customer experience.

2015 97

2015 Multi-Channel 2014 CEM 97

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

2020 132

2020 Customer Experience Magazine Consulting 132

Currency Alliance

FEBRUARY 10, 2020

Despite some commendable efforts – such as those by Tesco (with its attractive redemption value) and Pick ‘n’ Pay (with its openness to collaborate with other brands) – most include only piecemeal achievements. A grocer would be well-placed to anchor brands from each category in a powerful loyalty coalition.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

OCTOBER 27, 2017

Offering points is often expected in exchange for giving up personal data, but more importantly, giving some points in a loyalty program is the opportunity to start a dialog – and through that dialog, a brand can try to build affinity. Therefore, the brand is capturing next to no data on the other 80% of their customers.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Circular Edge

MAY 6, 2022

Marketing tools enable the distributor to import lists and target new prospects with emails and ads across multiple channels, which leads to a 10% bump in annual revenue. The brand purchases a financial management module that automatically records all AP and AR transactions and manages the general ledger. Manufacturing.

Financial 52

Financial Document Retail Sales 52

Comm100

FEBRUARY 6, 2018

Business Seeks PR Software to Monitor Brand Across All Media. Salesforce features a robust reporting system, advanced customization options, and a powerful database that keeps track of contacts across channels. DataCar CRM : Allows for appointment scheduling, activity reports, multi-channel marketing, and more.

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42

Magellan Solutions

FEBRUARY 24, 2022

A tried and true way to keep your firm’s cash flow steady is to keep a steady ROI. According to blogs, these are the identified average cost per lead by industry and generation channel: Average Cost per Lead by Industry. Travel & Tourism. $ Average Cost per Lead by Lead Generation Channel. Finance. $ Telecom. $

Social Media 40

Social Media B2B B2C Sales 40