Remove Competitive Advantage Remove Customer Retention Remove Insights Remove Return on Investment
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. These are areas where you have the opportunity to differentiate your business and gain a competitive advantage.

Marketing 260
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Often, CRM systems are the tools used to track important customer data and feedback metrics.)

ROI 260
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

And that can lead to significant business value: Increased Customer Retention Knowing your customers well will lead to a sharpened customer journey because your brand will know how and which marketing messages will resonate with customers.

Marketing 260
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3 Things CMOs Should Do During an Economic Downturn

Totango

Let’s look at three things CMOs should do during tumultuous economic times to support their current customer base and promote retention and expansion. . Maximize Your Return on Investments. During an economic downturn, your greatest investment should be in your current customer base.

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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that. Where Does the Data From Customer Experience Analysis Come From?

Insights 324
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How software and tech-enabled organizations can preserve margins today—and build toward future opportunities

West Monroe

Leaders who understand the cost to serve across the customer journey can allocate capital more effectively toward go-to-market activities that generate the highest return on invested capital. Prioritizing uplift in NRR rates drives higher average contract values (ACVs), which result in higher LTV/CAC multiples.

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Customer Intelligence: Why it is important for Customer Success?

CustomerSuccessBox

Customer intelligence (CI) is becoming a prominent competitive advantage in this age of increased competition with other organizations. We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company.