Heart of the Customer
APRIL 30, 2019
Guest authors Corey Pawlak, Cathy McLane and Nicole Newton will share their expertise in recruiting and interviewing B2B customers, why 10-page reports are better […]. The post How to Recruit and Interview B2B Customers for your Customer Journey Mapping Project appeared first on Heart of the Customer.
GetFeedback
MAY 9, 2019
Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. That’s why most companies struggle to meet the expectations of their customers.
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Heart of the Customer
APRIL 3, 2019
Note: We’re celebrating the upcoming launch of our new book “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief Jim Tincher and B2B Practice Lead Nicole Newton. The post Who’s the Right Customer to Map? Two weeks ago, […].
PeopleMetrics
FEBRUARY 25, 2022
By consistently and intentionally rooting your improvements in customer feedback, you can see increased brand loyalty and attachment over time. CX will also help to foster a collaborative, customer-first culture at your business that will further support your goals over the long run. Moments of truth".
Eptica
FEBRUARY 27, 2019
There are lots of examples of how to make sure your brand achieves trustability – and I completely agree with the focus on putting in place the right culture and tools and that it has to come up from the bottom-up, not just the top-down.
CX Journey
AUGUST 13, 2015
Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation. Whoever understands the customer best wins.
CX Journey
JUNE 22, 2017
They describe what customers are doing, thinking, and feeling at each step in the journey. They become the backbone of your customer experience management efforts. Why do you need a customer journey map? They’re not linear either, nor are they static. CRM data, and more.
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