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The next generation: Leveraging customer success to drive value

Totango

Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango. However, a customer’s health score is constantly shifting.

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Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

Gabe and Nate provide valuable insights on change management and how companies can evolve and thrive in the new market. The Need for a CX Change Coalition. Customer service is still a relatively new department and career path. The Importance of Listening in Every Stage of a Customer’s Journey.

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Getting Started with Location Intelligence: Personas

Gravy Analytics

Anonymous mobile location signals, when properly cleansed, aggregated, and enriched, give marketers access to powerful offline insights. This data can be used to boost the performance of your ad campaigns, for competitive intelligence, and to improve your customer experience. What can marketers do with Persona data?

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Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

This new focus on the customer shined a light on the gaping holes many companies had in their customer success strategies, and they began to seek out a solution that could help them integrate customer-centric practices throughout their operations.

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Techniques to Prioritize Your Customers’ Satisfaction

CSM Magazine

With the huge competition in the market, a discouraged client has no reason to stay loyal to a given company. Moreover, their bad online review may make the company lose many potential customers. Aside from conducting regular surveys or interviews, you can take it a step further by creating a customer advisory board.

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10 Things to Remember When Making the Move from AMs to CSMs

Education Services Group

Harvard Business Review explains the issues that can arise when the two roles are confused: “[CSMs] straddle the gap between service and sales, between company interest and customer interest, and between product expertise and customer insight. 5 things to remember for your customers. Change is hard (in a different way).

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Everything you need to know about Customer Segmentation

SurveySensum

Why segment your customers? Types of customer segmentation. How do you segment customers – Step by Step. How does customer segmentation improve marketing? Difference between customer segmentation and market segmentation. Why should you choose SurveySensum for customer segmentation?