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The next generation: Leveraging customer success to drive value

Totango

Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango. However, a customer’s health score is constantly shifting.

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Getting Started with Location Intelligence: Personas

Gravy Analytics

Anonymous mobile location signals, when properly cleansed, aggregated, and enriched, give marketers access to powerful offline insights. This data can be used to boost the performance of your ad campaigns, for competitive intelligence, and to improve your customer experience. What could location-derived insights do for your business?

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3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

As with employee and stakeholder interviews, one-on-one interviews will enable you to listen for emotional responses and dig into issues that customers bring up during your conversations. Just don’t rely solely on this research method. Just don’t skip those interviews!

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Techniques to Prioritize Your Customers’ Satisfaction

CSM Magazine

Just one satisfaction check isn’t enough, though – you need to repeat the whole process on a regular basis, to see if new strategies actually work and keep up with your customerschanging expectations. Aside from conducting regular surveys or interviews, you can take it a step further by creating a customer advisory board.

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Customer Growth Game Changer: Totango Breaking Records and Rewriting the Rules for Customer Success

Totango

Amid the constant changes from the COVID-19 pandemic last year, our customers changed the game in their own industries, adapting to the unknown with resilience and innovation by transforming their customer interactions at unprecedented speed.

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10 Things to Remember When Making the Move from AMs to CSMs

Education Services Group

Harvard Business Review explains the issues that can arise when the two roles are confused: “[CSMs] straddle the gap between service and sales, between company interest and customer interest, and between product expertise and customer insight. 5 things to remember for your customers. Change is hard (in a different way).

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9 Steps to Create Amazing Live Chat Customer Experience

LiveChat

To make your chat visible, you can set up an automated and customized messages that engage your website visitors. You can personalize greetings for customers based on their actions on your website and information you have about them. Making notes about customers is a very useful thing. At LiveChat we call it a greeting.