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Case Study: Using Journey Mapping Workshops to Drive Change in City Government Customer Experience

Heart of the Customer

Kelly recently ran a journey mapping workshop that serves as a great case study for how customer experience tools can be used for internal clients as well as external. A quick refresher: Journey mapping is an exercise to understand your customer’s true steps, as well as the emotions that actually make up that journey.

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Customer Journey Mapping: How it can be used to Create Change in your Organization

Strativity

Over the past 10 years, Customer Journey Mapping has been a critical part of strategically transforming an organization’s customer experience. Taking part in a cross-functional journey mapping workshop can be exciting, fun, and inspirational. Why is this important?

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It’s time to get journey maps right

Heart of the Customer

This is a journey map rant. It’s time we stopped calling employee workshops, Post-It Notes charts and PowerPoint and Visio documents customer journey maps. I recently read an article on journey mapping. It had some good points, but ugly maps.

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CX people are digital, customers and employees are analog

Heart of the Customer

In Oracle’s journey mapping workshops they do a very good job of story-telling , using compelling images to show how the customer experiences the company. Participants immediately understand the journey as a result. Related posts: It’s time to get journey maps right This is a journey map rant.

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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

By not investing in your customer’s satisfaction, you are risking disappointing more than half of your customer base. What would it mean if half of your customer base defected to the competition, who was investing in satisfaction? What is the best way to keep your best customers?

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It only takes 3 seconds to destroy your service experience

Heart of the Customer

Create Better Customer Outcomes through Journey Mapping Workshops This post was originally shared through the ICMI (International Customer Management Institute) newsletter. Customers form an. Customers form an. Customer Experience Customer Journey Map Resources'

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Training Customers = Losing

Heart of the Customer

” ———— These are all actual quotes from employees we’ve worked with while leading customer experience workshops. Training customers is a losing proposition. The post Training Customers = Losing appeared first on Heart of the Customer. Customers form an. I’m teaching.