Currency Alliance

APRIL 13, 2017

Few men are more attuned to the forces of disruption then Charles Ehredt, managing director of the Currency Alliance, an early stage Barcelona-based digital currency company. In this interview, Ehredt expands his vision for how digital currencies have the potential to transform customer loyalty. Is that your goal?

Marketing 40

Marketing Loyalty Programs Loyalty Transportation 40

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. And, since Currency Alliance is not in the data management business, I hope these trends are considered as unbiased.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

SmartKarrot

AUGUST 12, 2022

Additionally, ChowNow also helps restaurants grow their business and customer base in two –. Two: ChowNow has a commission-free marketplace where restaurants can interact with new customers without having to pay huge margins. It did make an enormous difference in the Transportation Industry. Final Thoughts.

2013 10

2013 2011 Demo Transportation 10

Thematic

NOVEMBER 13, 2018

Says Lizzy Foo Kune , principal research analyst, Gartner for Marketers ; “VOC analytics can serve as a useful addition to customer journey analytics, providing insight into the motivations and thoughts of individuals and segments”. Reputation management: Monitor your brand’s reputation in the marketplace. Who’s nailing VOC?

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101