Remove Customer Centricity Remove Customer Journey Mapping Remove Government Remove Leadership
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Customer Experience Governance: Do This, Not That

ClearAction

Customer Experience Governance: Do This, Not That. Governance doesn’t get much airtime in customer experience management conversations and writings. Customer experience governance is essential to ongoing success, especially in terms of enduring CX ROI (return on investment). Just what is it, anyway?

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CX Leadership Trends 2020: From Little Things Big Things Grow

Oracle

Forrester’s Customer Experience Index showed again this year, that CX excellence remains elusive, “According to the survey, 81% of brand scores stagnated; most industry front-runners were repeats; many gains too minor to render them statistically significant.” Customers’ expectations are continually evolving.

2020 52
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Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108
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Customer Experience Sustainability: don’t let your CX house fall down!

ijgolding

In recent weeks, I have been continually reminded of the fact that companies still find it so hard to embed a sustainable approach to Customer Experience – this has led to me wanting to investigate the issue once more. Failing to put your own people first is a sure fire way of making it impossible to become customer centric.

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B2B Customer Experience Governance

ClearAction

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.

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Customer Experience: Mandate to Momentum

Qualtrics

The Presidential Executive Order on customer experience is a major milestone in the movement to bring the power of experience management to focus government policies, programs, and services on the people they are designed to help. Learn more about Qualtrics' solutions for government.

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Stakeholder Engagement for #CX Success

CX Journey

The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers. However, modern theory goes beyond this conventional notion to embrace additional stakeholders, such as the community, government, and trade associations. Is a customer a stakeholder? Consider this.