ShepHyken
APRIL 28, 2024
While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. 10 Ways to Nurture Customer Confidence by Katie Navarra (The Ascent) Customer confidence drives sales and supports long-lasting loyalty among customers.
ShepHyken
JULY 29, 2020
The bottom line is this: our customers may not know it, but they love boring. They love monotony—at least, as it applies to the customer experience. So be bold with your marketing, your products and your innovations, but be boring when it comes to customer service and experience. Follow on Twitter: @Hyken.
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ShepHyken
MARCH 22, 2017
They allow travelers the opportunity to compare and purchase travel insurance using their “comparison engine” that has over 40,000 customer reviews. Steve Benna, one of their marketing specialists, shared some of their “secret sauce.” This creates trust and confidence with their customers. Follow on Twitter: @Hyken.
ShepHyken
MAY 27, 2019
Yet customers also want to enjoy a digital experience with little or no friction. As customers use their smartphones for more and more business, it is incumbent to give customers confidence that they are dealing with safe and secure companies. 3 Reasons Why Marketing and Support Teams Should Work Together by Valeriya.
ShepHyken
OCTOBER 15, 2018
My Comment: My friend, Jay Baer, has written an amazing new book, Talk Triggers , about how to get your customers to talk about you – and so much of that depends on the customer experience. Word of mouth marketing shouldn’t happen by accident. Great Customer Experience Means Consistent Customer Service by Glenn Pasch.
ShepHyken
MAY 7, 2018
An easy return policy creates customer confidence and trust in the brand. The Humanoid Touch: How AI is Changing Customer Experience by Deb Miller. (CRM CRM Magazine) Branded communities can capitalize on this emerging picture: Potential customers would much rather hear from their peers than they would from you.
Myra Golden
JUNE 2, 2016
Myra Golden Customer Service Training Highlight. Verbal Aikido: A non-agressive, highly effective strategy for handling difficult customers. Thanks to the Internet and social media, customers are more savvy now than ever before. Michelle Singer, President, American Marketing Association – Tulsa Chapter.
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